Special Link: http://vimeo.com/92084481
Our Department of Imagination work encourages Lottery players to think beyond the norm as they dream about their next win. Because you never know where your imagination will take you. more
Client: Washington's Lottery
Our Department of Imagination work encourages Lottery players to think beyond the norm as they dream about their next win. Because you never know where your imagination will take you.
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Special Link: http://vimeo.com/84412387
Building off the momentum leading up to the Sochi Winter Olympics, we created two pieces of film that highlight the evolution and vast reach of the Games. more
Client: IOC
Building off the momentum leading up to the Sochi Winter Olympics, we created two pieces of film that highlight the evolution and vast reach of the Games.
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Special Link: http://vimeo.com/35015264
We worked with The Palmerston Group on an innovative research project - Project Butterfly - examining people's social conventions both on and off-line. We deconstructed the differentiating … more
Client: Cole & Weber United
We worked with The Palmerston Group on an innovative research project - Project Butterfly - examining people's social conventions both on and off-line. We deconstructed the differentiating characteristics of truly sociable people versus online hyper-connectors to understand how marketers can build and adopt more sociable behaviors.
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Special Link: http://www.youtube.com/watch?v=N49-jVTk-d8
Client: Washington's Lottery
Special Link: http://www.youtube.com/watch?v=baJo9Hdz9kM
Client: Tree Top
Cole & Weber United has hired a new fourth partner.
Elizabeth Rowny will assume the role of managing director, overseeing client services. She joins the WPP Group shop after four years at TBWA\Chiat\Day, New York, where she led a key global account: GlaxoSmithKline, which includes anti-smoking brand Nicorette and Aquafresh toothpaste.
Rowny "brings really great experience working with some of the worlds most iconic brands—from Coca-Cola to some of the Kraft brands and ConAgra brands to Mercedes-Benz and Nestlé and Unilever," said Mike Doherty, president of Cole Weber.
Cole & Weber United's accounts include the International Olympic Committee, Chateu Ste. Michelle Winery, Tree Top, Microsoft and the Washington State Lottery. The agency employs about 60 staffers, all based at its Seattle offices. Rowny, who starts Oct. 1, is moving from New York for the job.
The agency's other three partners are executive creative director John Maxham, director of insights and culture James Mackenzie and Doherty. Britt Peterson, formerly partner and director of growth strategy, has left for Publicis, Seattle. New business responsibilities at Cole & Weber United will be split between Doherty and Rowny.
At TBWA\C\D, Rowny was a worldwide managing director. The GSK business is shared by the shop and its WorldHealth subsidiary, so Rowny worked across both. With her exit, the agency has named two account directors to lead GSK: Louise Fischer in New York and Mike Wortley in London, a TBWA representative said.
Earlier in her career, Rowny was a client services director at SapientNitro. As a member of Nitro prior to its acquisition by technology company Sapient, she led ConAgra accounts like Healthy Choice and Hebrew National.
Rowny's resumé also notes stops at Ogilvy & Mather and PricewaterhouseCoopers, where she was a change management consultant. That combination of consulting and creative agency experience distinguished her from other candidates, said Doherty.
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HIGHER education seems to be caught in a paradox. Jobs requiring advance degrees are predicted to outpace growth in other jobs, and yet, according to Preliminary U.S. Department of Education data, college enrollment declined in the Fall of 2011 for the first time in 15 years...
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Sure, your sweater might be genuine wool. But can you trace its fibers back to the very sheep from which it was shorn? This is the granular level of "realness" consumers now increasingly seek. What is your company doing about it?
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Seattle-based creative agency Cole & Weber United recently announced a new campaign for Trident Seafoods (in particular, their number-one selling salmon burger). The integrated campaign includes OOH, radio, digital banners and a Web site...
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By Joel Stein
It took nearly a year after having our son for my lovely wife Cassandra to get her body back to where it was before. It took nearly three years to get her drinking back to where it was before. For a while, she and her new-mom friends met once a week at the playground to watch their kids and have cheese and wine. "Being a stay-at-home mom is isolating," she told me. "If you're chilling out with other moms, it's social. I guess we could have been meeting for tea, but that seems a lot more dorky and a lot less fun."
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Cole & Weber and Chateau Ste. Michelle are featured in this piece on Fox Business News.
With more than $1 billion in annual sales, Seattle-based Trident Seafoods Corp. bills itself as North America’s largest seafood company.
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Locally based Capella University partnered up with agency Cole & Weber United and director Matt Ogens to bring us a new campaign.
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This was my second Olympics, and while Vancouver was awesome, the Summer Games are on a whole other scale. There are more countries, more athletes, more people and more sports.
We were honored to again get a taste of “Olympic Family” life because of the promotional work our agency does for the International Olympic Committee (IOC).
We were treated to IOC credentials that gave us access to all the events through the IOC entrances and the Olympic Family lounges at each event, as well as use of the Olympic shuttle cars to get from event-to-event in their own Olympic Lane (much to the consternation of many Londoners).
We arrived at Heathrow Airport before noon and after a quick shower and bite to eat, we were seated at our first event—women’s beach volleyball. The atmosphere was much more of a party than we realize on TV. There were conga lines, loud party music and lots of Halloween-like costumers, including wearable flags and other outward displays of country allegiance. At the match, we ran into Seattleites Bill Gates and his daughter Jennifer...*
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