Social Media Associate: Paid

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Position Overview
The Social Media Associate: Paid, is responsible for executing, maintaining and analyzing paid social media campaigns across Cole & Weber’s diverse client portfolio. This entry-level position within a fast-growing team will provide deeper level experience into today’s popular social media platforms, utilizing data-driven results to further expand our clients’ social media footprints, as well as visibility into the social media strategy planning process.

Reports to: Senior Director: Content, with visibility into Media planning team.

Key Responsibilities:

  • Executing, managing and optimizing multiple campaigns across major social media platforms
  • Creating weekly, monthly and quarterly reports detailing account and campaign performance
  • Social media benchmarking and metric analytics
  • Managing campaign budgets, ad rotation, bid, flighting, etc.
  • Managing multiple, diverse projects in a fast-paced environment
  • Preparing and presenting social media analysis and recommendations for optimization

Basic Qualifications:

  • A minimum 1 year experience purchasing and optimizing paid social media within an advertising agency or client-side environment
  • Ability to meet deadlines for ad placement and reports consistently
  • Foundational understanding of CPE/CPC/CPM objective campaigns
  • Knowledge of demand gen vs engagement based social campaigns
  • Solid understanding of marketing and media planning principles
  • Experience using technology to connect with key target audience segments
  • MS Office (Excel, Word, Power Point)
  • Must be well organized to meet tight deadlines
  • Able to work independently and have excellent time management skills

Preferred Skills:

  • Experience configuring and reporting Google Analytics
  • Highly developed analytical thinking
  • Understanding of Content Marketing/SEO/SEM space
  • Up-to-date with social media trends and innovations

To apply for this position, please email heidi.sutter@coleweber.com