Hawaiian Airlines appoints Cole & Weber United as Global Digital Agency of Record

01.02.2014

Hawaiian Airlines appoints Cole & Weber United as Global Digital Agency of Record

SEATTLE, WA – Cole & Weber United, a creativity company located in Seattle, WA, today announced it has been awarded digital agency of record for Hawaiian Airlines. This comes following a formal agency review that included the incumbent Razorfish, Butler Shine, and Neo@Ogilvy.


The agency will be responsible for creating digital marketing campaigns, nationally as well as internationally in Australia, New Zealand, China and Japan. Cole & Weber’s strategic impact will span online digital campaigns, tablet, mobile and social platforms.


The partnership is expected to roll out new work this spring.


"We enjoyed the Hawaiian Airlines team from our very first meeting and we are excited to bring the extraordinary inflight experience to life through their digital advertising," said Mike Doherty, President of Cole & Weber United. They have grown their routes extensively so its an exciting time to be part of Hawaiian Airlines.


Select Resources International managed the review for Hawaiian Airlines.