DeVry University - Forever Forward

Forever Forward

DeVry University

In a fast-changing and heavily scrutinized category, DeVry engaged Cole & Weber to help reposition the 86-year-old institution for the educational demands of today. Working closely with their executive team and a series of foundational research studies, we developed a new consumer segmentation, value proposition and brand campaign that leverage DeVry’s most valuable and authentic asset: founder Herman DeVry’s pioneering spirit of innovation. With a renewed focus on the importance of technology as the foundation of every degree, DeVry University is continuing their legacy of preparing students for the demands of tomorrow’s workplace.

Preparing students for the tech demands of tomorrow.

DeVry University